Social Media Conduct

Policy Statement

Social media platforms are websites and applications that enable users to create and share written, video, or other multimedia content in order to participate in social networking. Examples of social media platforms include but are not limited to:

Snapchat
TikTok
Instagram
Facebook
LinkedIn
Twitter

Reddit
YouTube
Pinterest
Tumblr
Review Sites (e.g. Yelp!, Google)

It is now common practice for businesses to evaluate the activity of prospective and current employees on social media platforms. All individuals participating in the workforce must therefore operate under the assumption that their personal activity on these platforms will be treated as a representation of their professionalism and are used to assess the viability of their prospective or continued employment.

This policy contains guidelines designed to reflect industry expectations related to professional conduct on social media platforms in the fields associated with NCC programs of study. Currently enrolled students, students on externship, and graduates are required to abide by this policy and the social media guidelines outlined below.

Social Media Guidelines

To remain in compliance with the Social Media Conduct Policy, individuals are expected to demonstrate appropriate behavior and avoid inappropriate behavior as outlined in the guidelines below.

Appropriate Behavior

Complying with all requirements of the social media platform(s) where they maintain an active account.
Identifying their views as their own.
Ensuring that the content associated with their account(s), including content posted about their experience in the classroom or at NCC-sponsored events, is consistent with industry professionalism expectations.
Adjusting their account settings so that they can review comments made by other people before the comments appear on their account(s) and delete/block inappropriate content.
Maintaining awareness of their connection to NCC, its students, and its affiliates when engaging with social media platforms.
Portraying NCC, its employees, and its affiliates in a fair, accurate, and legal manner.
Using social media platforms appropriately while on NCC’s campus.
Getting consent from everyone within a picture that they approve of the picture prior to posting it on a social media platform.

Inappropriate Behavior

Incorporating ethnic slurs, personal insults, profanity, obscenity, pornographic images, or portrayals of any conduct that would not be acceptable in the professional workplace.
Posting proprietary, copyrighted, defamatory, libelous or obscene content (as defined by the courts).
Posting confidential, sensitive, or personally identifiable information regarding NCC, its students, its employees, its affiliates, or patients/clients of NCC or an affiliate without the express written consent of the party in question.
Using NCC logos and graphics without express written consent from NCC’s Chief Executive Officer unless reposting NCC’s original content without alteration.
Claiming or implying they are speaking on NCC’s behalf without express written consent from NCC’s Chief Executive Officer.
Portraying themselves as an NCC employee.
Attempting to connect with NCC employees on social media while enrolled in school or less than six months after the conclusion of their enrollment.
Using social media platforms while inside of an affiliate’s facility without express written consent from a supervisor at the affiliated facility.
Using affiliates’ logos and graphics without express written consent from a supervisor at the affiliated facility.
Claiming or implying they are speaking on the affiliate’s behalf without express written consent from a supervisor at the affiliated facility.
Portraying themselves as an employee of an NCC affiliate while on externship.
Attempting to connect with employees of an NCC affiliate during externship or less than six months after the conclusion of their enrollment.

Consequences of Misconduct

Currently enrolled students who violate the Social Media Conduct Policy guidelines will be subject to the disciplinary process outlined in the Conduct Policy. The consequences of such violations may include a verbal or written warning, a conduct probation, or administrative withdrawal from their program.

Currently enrolled students who violate the Social Media Conduct Policy guidelines while on externship at an affiliated facility may be subject to additional disciplinary action beyond the consequences listed above, such as dismissal from their externship site, failure of the externship course, or administrative withdrawal from their program.

Currently enrolled students or graduates who violate patient or client privacy with an electronic device may be subject to disciplinary action enforced by the agencies responsible for HIPAA or FERPA enforcement.

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